Suntory Global Spirits launches Nivo House non-alcoholic sparkling beverage in Colorado

By AI, Created 6:16 PM UTC, May 29, 2026, /AGP/ – Suntory Global Spirits has launched Nivo House, a 0.0% sparkling beverage developed with sommelier input and now available in Colorado, with Washington also included in the rollout. The move taps rising demand for premium alcohol-free options and gives shoppers a new sparkling alternative priced at $13.99 for a four-pack.

Why it matters: - Suntory Global Spirits is targeting the fast-growing premium non-alcoholic beverage market with a sparkling option built for moderation. - Colorado is one of the top U.S. markets for investment in non-alcoholic beverages, reflecting stronger demand for elevated alcohol-free choices. - The launch gives consumers a refined 0.0% alternative designed to fit both celebratory and everyday occasions.

What happened: - Suntory Global Spirits announced the launch of Nivo House, a sommelier-crafted non-alcoholic sparkling beverage. - The product launched in March across Colorado and Washington. - The beverage is now being introduced in Colorado as a premium sparkling option for consumers embracing moderation. - Suntory Global Spirits framed the launch as part of its continued investment in the non-alcoholic category.

The details: - Nivo House was developed with guidance from experienced sommeliers and is inspired by the balance and complexity of sparkling wine. - The brand’s philosophy is “Sommelier Approved. Effortlessly Enjoyed.” - Anna Shin, Senior Innovation Manager, North America NTW RTD at Suntory Global Spirits, said consumers are seeking sophisticated options that do not include alcohol. - Shin said Nivo House was created to bring the balance, aroma and celebratory feel of sparkling wine to alcohol-free moments. - Flavor development was guided by Masashi Kubo, Deputy Senior Specialist in the Wine Brand Division at Suntory Spirits Limited and a member of the Japan Sommelier Association. - Kubo used a trained sommelier’s palate to shape blends that emphasize balance, aroma and structure. - Nivo House comes in a 0.0% alcohol format. - The beverage is intended to work for meals, toasts and other everyday moments. - The lineup debuts with two varieties: Sparkling White and Sparkling Rosé. - Sparkling White features fresh orchard and muscat notes with a crisp, dry finish. - Sparkling Rosé offers soft berry notes and a balanced, lightly lifted finish. - Both varieties are positioned as light, refreshing and versatile. - Nivo House will be sold in 12-ounce cans in four-packs for $13.99. - Colorado availability will be limited to select liquor stores. - Four-pack options include Sparkling White, Sparkling Rosé and a Variety Pack.

Between the lines: - Suntory Global Spirits is leaning on wine-style craftsmanship to make an alcohol-free product feel premium rather than functional. - The use of sommelier guidance signals a push to compete on taste and occasion, not just on the absence of alcohol. - Colorado’s strength in non-alcoholic beverage investment suggests the market is becoming an early test bed for premium alcohol-free launches.

What’s next: - Nivo House’s Colorado rollout will show whether consumers will pay a premium for a sparkling non-alcoholic beverage with wine-like cues. - Suntory Global Spirits is likely to use the launch to gauge interest in broader distribution and future category expansion. - The company’s broader non-alcoholic investment suggests more products in this space could follow if the brand gains traction.